Dr. David Willcox

My name is David Willcox and I’m the founder and CEO of Australian Survey Research.

I started my life in medicine and reproductive research but became interested in databases in the mid-1980’s when I realised that databases where a great way of storing and analysing patient information.

Since this time my working life has involved the gathering and use of business information. In October 2000 I started ASR as a market & social research consultancy with human resources expertise as well. At the same time we hired programmers to build a surveying and data collection software system called SurveyManager. I’m responsible for the name because it says what is does.

The first version worked by floppy disks (remember those?) on a network and we were among the first to do 360-degree feedback this way. It was hard work and when the web came along we built a web version (SurveyManager1), which still needed the questionnaire constructor to be installed on your workstation.

In 2012 we released a brand-new all web version of SurveyManager (called SurveyManager2 in our office). Since this time the product has been progressively enhanced into a full enterprise system of which I’m very proud.

Throughout this time our consultancy work has pushed the envelope on the IT development because there is always something new we need for the next survey or research assignment. Or, something new that a software customer just has to have.

We are in the age of mobile devices. Accordingly, we have recently added SMS messaging and smartphone questionnaires to SurveyManager. We have a version of the product also which administers questionnaires to students simultaneously in the classroom under teacher control.

The philosophy behind SurveyManager is that it is an enterprise system. Multiple users, user groups and application groups can be set up to manage the needs of small and large organisations. Schools are big users of the product as its suits their internal and external needs and allows multiple authors.

I commend the product to you and would be pleased to discuss your current needs personally – just make contact with me by phone or email.

About ASR

ASR provides products and services that assist you in internal management of your organisation AND in managing information about people or activities that are outside of your organisation. We can assist you in generating data, creating information from this, and helping you use it to manage your day-to-day business.

The following activities are part of our core business:

  • Survey services bureau
  • Web survey software
  • Statistical and data analysis
  • Knowledge management & specialised reporting
  • HR and market research
  • Internet/web development
  • Web application hosting
  • Custom web-database projects
  • Workforce planning & profiling software
  • Training management software
  • Performance management systems
We specialise in projects requiring a combination of qualitative and quantitative techniques. For example, we use multiple methods of collecting data, including:
  • Desktop research
  • Face-to-face interviewing
  • Telephone interviewing
  • Focus groups
  • Workshops
  • Web and/or e-forms
  • Paper
  • CATI.

Market Research Consulting

ASR undertakes large and small survey research assignments for government, business enterprises, educational organisations and not-for-profit organisations. Our consultants are noted for their expertise in designing questionnaires for a range of business purposes, including all forms of employee & 360° surveys, member and customer satisfaction.

ASR has extensive survey experience in human resource, market, social, government and custom research. We apply a range of methodologies in our research activities and are always prepared to adapt these to meet specific client requirements. As well as using traditional methods to collect information, the company has its own web and e-forms software system which it can apply to research & survey assignments.

Typical projects involve some or all of the following: project initiation, publicity or communication strategies, questionnaire design, data collection, analysis, interpretative reporting, and client presentations.

Survey Services

This is a survey-research professional services centre using Survey Manager for collecting information by web, paper, email and computer-assisted telephone interviews (CATI). The bureau offers a range of services, including:

  • Questionnaire design
  • Design and implementation of communication programs
  • Project management
  • Data collection
  • Survey & research consulting
  • Analysis Interpretative report writing
  • High performance statistical processing
  • Specialised reporting
  • Specialised business intelligence
  • Web access & dissemination
We perform routine and specialised statistical analysis and reporting on completed survey and other data for various statutory bodies, government agencies and companies. We can offer web data mining and reporting on modest as well as truly massive data sets. We can transform your data to appear in your web browser, and disseminate reports under password control over the web. Typical uses are:
  • Employee survey: distribution of the company data and work area data, so that a line manager can view his/her work area and compare their local results to the company-wide results.
  • Customer satisfaction survey: distribution of the company data and product/service lines, so that various managers can view their product/service and compare their results to the company-wide results.

Software Development

Software development with consulting support enables ASR to provide its clients with a unique capability for integrating information technology with business processes. We specialise in database-driven web applications, often involving e-commerce. We develop mainly using Microsoft® tools.


Sundata provides quality products, service and advice to over 150 corporate, government and school clients. We have been operating from Brisbane since 1986 and are partnered with Australian Survey Research to provide schools, TAFE and government with first-line support of SurveyManager®.

We specialise in providing IT services to small, medium and large enterprise clients across all industries and government departments.

We have extensive experience in the government and education market covering:

  • Managed services and service desk support
  • Server/storage/network support
  • Desktop/mobile support
  • Performance/capacity planning
  • IT governance
  • Disaster recovery planning & implementation
  • Supply of products from Microsoft, Cisco, IBM, Lenovo, Citrix, VMware etc

Customer Service: We asked our clients 'what do they perceive we do best'. The answer was that we listened.

Sundata Pty Ltd

79 Hope Street
South Brisbane QLD 4101
P: 07 3004 7333
F: 07 3255 0552
E: enquiries@sundata.com.au

Mailing Address:

PO Box 3543
South Brisbane Qld 4101
ACN: 052 903 438
ABN: 19 137 432 588